Here at Phoenix Cannabis, we see an array of innovative products. At the Southwest Cannabis Conference last month, a unique, new product caught my eye. It’s called the Blazy Susan and it acts as a multifunctioning homebase for all of your smoking setups. Even cooler than the product is the creators motivation for his brand. […]
Here at Phoenix Cannabis, we see an array of innovative products. At the Southwest Cannabis Conference last month, a unique, new product caught my eye. It’s called the Blazy Susan and it acts as a multifunctioning homebase for all of your smoking setups. Even cooler than the product is the creators motivation for his brand.
Blazy Susan creator, Will Breakell, hails from Virginia and now lives in Denver. He’s currently touring with prototypes of his Blazy Susan to promote its 2018 release. As it’s namesake suggests, it spins like a traditional Lazy Susan delivering joints or dab tools right to your hand. Underneath the removable trays are storage compartments for your alcohol swabs, Q-tips and other accessories. The middle features a lockable storage compartment and Breakell promises to add more custom features to match the smoking needs of his customers.
While he’s still fine tuning the product, he has already built quite a following on social media. In October, Hana Meds found him online and invited him to promote his product at their booths during the SWCC Expo. He had no idea what to expect from the event but it turned out to be just what he needed. Breakell was taken aback and at the same time thrilled with the kindness of everyone in the Arizona cannabis industry. On his way back to Denver he stopped in to see us at the Phoenix Cannabis HQ and met our friend and shop neighbor Russell, from Woodcraft Designs. They hit it off and started discussing a line of high-end, exotic wood editions for the Blazy Susan. I also overheard talk of LED lights and gemstones. We will anxiously wait and see what comes to fruition.
When asked where his engineering skills came from Breakell replied “My dad owned a construction company so my three brothers and I were always playing with Tinker Toys, Legos, and other things to build stuff as kids! My strength has always been in ideas and concepts, but the execution and technical design work is something I leave to the pros. I have always been directly involved with all aspects of production and design for the Blazy Susan. My first ideas were on MS Paint!”
Aside from this product, the Blazy Susan brand represents a host of smoking accessories. His pink rolling papers are made in France with organic dyes and his signature 1950’s pink vibe was chosen not because the papers look really cool in this shade, but rather to raise awareness for cannabis as treatment for breast cancer. Breakell’s journey for this cause started four years ago when his mother found a lump in her breast and was diagnosed with breast cancer on his 21st birthday. She immediately began the brutal chemotherapy treatments which he remembers seeing her endure. It took a long 2-year battle and a double mastectomy to rid her body of the cancer. He knew right away after her diagnosis that cannabis could help her but information was not readily available. Even in remission, he knows she needs cannabis as preventative medicine.
He says she trusted her doctors and they weren’t open to cannabis treatment yet. Even though many of our states allow medical cannabis, none of the medical schools are adopting it into their curriculums. Most doctors aren’t aware of its effects and aren’t even prepared to discuss the topic with patients. When you google cancer treatments the first things that come up are chemotherapy, radiation and surgery. You don’t normally see anything on Google’s front page about cannabis, hemp, cannabinoids, CBD or THC.
This is the platform for the Blazy Susan brand and the reason behind the pink products. Breakell believes, like most of us that cannabis should be regarded as a primary source of medicine instead of a hippie holistic offering. It was frustrating for him to know that he had the medicine and his mother couldn’t use it. The Breakells are from Virginia which, as a state, is not quite ready to adopt cannabis socially. It’s hard for the previous generation to come around to a substance they were told their whole live was trouble. This is why we need more mainstream outlets and authorities to accept and promote cannabis as medicine. Breakell dabs about 90% of the time and would love to see the public accept both concentrates and flower as normal treatments for all of us.
The Blazy Susan will be online and in stores by 4/20/2018 with custom, higher-end options releasing before then. Be sure to follow Blazy Susan on Instagram or subscribe on the Phoenix Cannabis website to receive updates regarding upcoming product releases. Blazy Susan Pink Rolling Papers are available online at blazysusan.com. Look for them in stores nationwide very soon.
Check out these articles about medical students and cannabis.